第一章 单元测试
1、单选题：
Research shows that for people to be regularly and productively creative, they need to let ideas , so as to give their unconscious mind a chance to keep working on the problem.
选项：
A:personify
B:
evaporate
C:
incubate
D:
metamorphose
答案: 【
incubate
】
2、单选题：
Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?
选项：
A:Implementation
B:
Inspiration
C:
Investigation
D:
Ideastorming
答案: 【
Implementation
】
3、单选题：
In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to come up with novel and feasible ideas: .
选项：
A:Communication, Creativity, Connectivity
B:
Curiosity, Commerce, Community
C:
Community, Curation, Creativity
D:
Creativity, Curiosity, Connections
答案: 【
Creativity, Curiosity, Connections
】
4、单选题：
In “the Age of the Customer” experience design matters greatly, because shoppers have , according to Manish Madhvani.
选项：
A:joy and delight
B:
more friends
C:
endless choice
D:
new ideas
答案: 【
endless choice
】
5、单选题：
Don Norman believes that the best approach to usability design is ___.
选项：
A:multidisciplinary
B:
virtual
C:
gamified
D:
luxurious
答案: 【
multidisciplinary
】
6、单选题：
A “wow” experience always ___, according to Michael Hyatt.
选项：
A:competes on price
B:
has cultural relevance
C:
makes brands world class
D:
exceeds all expectations
答案: 【
exceeds all expectations
】
7、判断题：
Creativity is hard work, and that is because it is 85% innate talent.
选项：
A:对
B:错
答案: 【错】
8、单选题：
People who are curious about other people develop this skill: .
选项：
A:synchronicity
B:
serendipity
C:
emotional intelligence
D:
empathic intuition
答案: 【
emotional intelligence
】
第二章 单元测试
1、单选题：
“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe?
选项：
A:Impulse purchases.
B:
Social networking.
C:
Serendipity.
D:
Empathic design.
答案: 【
Empathic design.
】
2、单选题：
Why did Nespresso do field testing in shopping malls and hair salons?
选项：
A:Most high-end cafes do not serve espresso in pods.
B:
Journey maps show most coffee is consumed in these spaces.
C:
Goal was to design solution that appealed to women consumers.
D:
Beauty and fashion are important parts of the coffee experience.
答案: 【
Goal was to design solution that appealed to women consumers.
】
3、单选题：
Coursera online learning and Netflix online media streaming both offer consumers .
选项：
A:multimodal engagement
B:
deep personalization
C:
earned media
D:
WOW experience
答案: 【
deep personalization
】
4、单选题：
When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for .
选项：
A:belonging
B:
safety
C:
accomplishment
D:
novelty
答案: 【
belonging
】
5、单选题：
Today, using empathy to drive innovation gives organizations a competitive advantage, because .
选项：
A:it is easy to fool consumers with kindness
B:
there is no research to prove that empathy makes good business sense
C:
feeling sorry for customers is always a good idea
D:
few businesses are hiring specifically for emotional intelligence skills
答案: 【
few businesses are hiring specifically for emotional intelligence skills
】
6、单选题：
When developing a new offering, “user perspective taking” involves .
选项：
A:taking users out for lunch or dinner to ask them how they are feeling
B:
understanding consumer expectations including their unmet needs
C:
stacking and bundling solutions to cover all possible problem bases
D:
identifying which celebrities are most popular for the target audience
答案: 【
understanding consumer expectations including their unmet needs
】
7、判断题：
The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.
选项：
A:对
B:错
答案: 【错】
8、判断题：
When an inventor becomes so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project.
选项：
A:对
B:错
答案: 【对】
