第一章 单元测试
1、问题:Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?
选项：
A:Implementation
B:Inspiration
C:Investigation
D:Ideastorming
答案: 【Implementation】
2、问题:In “the Age of the Customer” experience design matters greatly, because shoppers have , according to Manish Madhvani.
选项：
A:endless choice
B:joy and delight
C:more friends
D:new ideas
答案: 【endless choice】
3、问题:Research shows that for people to be regularly and productively creative, they need to let ideas , so as to give their unconscious mind a chance to keep working on the problem.
选项：
A:personify
B:evaporate
C:incubate
D:metamorphose
答案: 【incubate】
4、问题on Norman believes that the best approach to usability design is_.
选项：
A:multidisciplinary
B:virtual
C:gamified
D:luxurious
答案: 【multidisciplinary】
5、问题:A “wow” experience always _, according to Michael Hyatt.
选项：
A:competes on price
B:exceeds all expectations
C:has cultural relevance
D:makes brands world class
答案: 【exceeds all expectations】
6、问题:Creativity is hard work, and that is because it is 85% innate talent.
选项：
A:对
B:错
答案: 【错】
7、问题eople who are curious about other people develop this skill: .
选项：
A:synchronicity
B:serendipity
C:emotional intelligence
D:empathic intuition
答案: 【emotional intelligence】
8、问题:In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to come up with novel and feasible ideas: .
选项：
A:Communication, Creativity, Connectivity
B:Curiosity, Commerce, Community
C:Creativity, Curiosity, Connections
D:Community, Curation, Creativity
答案: 【Creativity, Curiosity, Connections】
第二章 单元测试
1、问题:“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe?
选项：
A:Empathic design.
B:Impulse purchases.
C:Social networking.
D:Serendipity.
答案: 【Empathic design.】
2、问题:Why did Nespresso do field testing in shopping malls and hair salons?
选项：
A:Most high-end cafes do not serve espresso in pods.
B:Goal was to design solution that appealed to women consumers.
C:Journey maps show most coffee is consumed in these spaces.
D:Beauty and fashion are important parts of the coffee experience.
答案: 【Goal was to design solution that appealed to women consumers.】
3、问题:Coursera online learning and Netflix online media streaming both offer consumers .
选项：
A:multimodal engagement
B:deep personalization
C:earned media
D:WOW experience
答案: 【deep personalization】
4、问题:When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for .
选项：
A:safety
B:accomplishment
C:novelty
D:belonging
答案: 【belonging】
5、问题:Today, using empathy to drive innovation gives organizations a competitive advantage, because .
选项：
A:it is easy to fool consumers with kindness
B:few businesses are hiring specifically for emotional intelligence skills
C:there is no research to prove that empathy makes good business sense
D:feeling sorry for customers is always a good idea
答案: 【few businesses are hiring specifically for emotional intelligence skills】
6、问题:When developing a new offering, “user perspective taking” involves .
选项：
A:taking users out for lunch or dinner to ask them how they are feeling
B:stacking and bundling solutions to cover all possible problem bases
C:identifying which celebrities are most popular for the target audience
D:understanding consumer expectations including their unmet needs
答案: 【understanding consumer expectations including their unmet needs】
7、问题:The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.
选项：
A:对
B:错
答案: 【错】
8、问题:When an inventor becomes so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project.
选项：
A:对
B:错
答案: 【对】
